Downtown Naperville Alliance presents the Spring Fashion Brunch on Saturday, April 11, 2026, from 9:30 AM to 11:00 AM at Hugo's Frog Bar & Fish House (55 South Main Street), featuring an exclusive runway fashion show showcasing spring collections from 20+ apparel businesses. This sophisticated event combines fashion, food, and community in an informal runway setting.
Fashion enthusiasts enjoy a delicious brunch from Hugo's Frog Bar while models stroll table by table, displaying the latest spring trends, new styles, and seasonal must-haves from local and national retailers. This intimate format allows attendees to see fashion up close while enjoying great food and conversations.
Tickets include access to the spring fashion show, brunch, coffee or tea, goodie bags, and chances to win prizes throughout the event. Group seating is available, encouraging friends to gather and enjoy the fashion experience together.
Participating stores include Anthropologie, Evereve, J.McLaughlin, Athleta, Faherty, Eddie Bauer, Loft, Filson, Kendra Scott, The Gallery, and boutique favorites like Poppy, Standard Goods, and Regenerate Boutique. Store associates and professional models showcase spring collections that help attendees rev up their wardrobes for the season.
Katie Wood, Executive Director of the Downtown Naperville Alliance, notes that this event allows shoppers to see new trends and find something special without going store by store. The runway presentation highlights spring colors, fabrics, and styles perfect for updating wardrobes after winter.
Tickets typically go on sale four weeks before the event via Eventbrite and sell out quickly due to popular demand. The Fashion Brunch has become a signature spring event that fashion lovers eagerly anticipate each April.
Organizers plan to continue the Fashion Brunch series based on community response, with potential for a fall edition if spring attendance remains strong. This tentative scheduling ensures quality experiences for all participants.